Something Steve Jobs said has been on my mind lately: “Real artists ship.”
It’s not enough to think art. It’s not enough to talk art. It’s even not enough to make art. Because, ultimately, the bona fide artist completes and delivers art.
Jobs could have used the word create. Rather, he chose ship, a highly commercial term with an end-user implied (it reminds me of FedEx and Amazon.com). No doubt, Steve Jobs believed that artists need to serve a purpose beyond “art for art’s sake.” In other words, the “real artist” creates a work of art and delivers it to others, who, in turn, engages with it.
Imagine if Steve Jobs thought about, talked about, and made the Macintosh computer, but did not ship it – scary!
It pains me to think of myself as a non-real anything, especially a non-real artist (a phony artist?). Thinking, talking, even making is not enough. If I am to consider myself the real deal in the art world, I need to ship; ship as though Mr. Jobs were my boss!